by marine@spinnakercommunication.ch | Apr 9, 2024 | Articles, Brand Strategy, Latest news, Sustainability
Regenerative business, regenerative brand If today it’s no longer possible to build a brand or marketing strategy without integrating elements of sustainability to continue to endure in a global environment and market that demands it, then at the very least it...
by marine@spinnakercommunication.ch | Jul 25, 2023 | Brand Strategy, Branding & Digital, Case studies, SME
Case study Sphere Magazine Brand strategy & digital Voir le siteL Sphere magazine is aimed at the Swiss wealth management community, and includes a French and a German version. The magazine also organizes several conferences and meetings in Geneva and Zurich. ...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy, Latest news
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy
Positioning, the ABCs of branding Post-neo-capitalism The labour, financial and ecological crises reflect the exhaustion of the dominant system. Capital seems to have come as close as possible to its dream of making money out of money. It’s not a question of...
by marine@spinnakercommunication.ch | Jun 26, 2023 | Brand Strategy, Branding & Digital, Pro Bono Projects
Sofia Gonzalez Project supported by Swiss House of Brands As a Paralympic athlete, Sofia’s main concern is to show that difference is not an obstacle and that your only limit is you! Our new Swiss Paralympian is the new rebel of the arena! Mission Help Sofia...
by marine@spinnakercommunication.ch | Jun 26, 2023 | Brand Strategy, Branding & Digital, Pro Bono Projects
Robin Cuche Project supported by Swiss House of Brands Robin, a Paralympic athlete, is now an internationally competitive sportsman, taking part in the Sochi Olympic Games in 2014 and every year since then in the biggest alpine skiing competitions around the world....
