by marine@spinnakercommunication.ch | Sep 18, 2023 | Articles, Latest news, SME, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Jul 25, 2023 | Brand Strategy, Branding & Digital, Case studies, Latest news, SME
Case study Allreal Romandie Sustainability Charter Voir le siteL Is a vertically integrated Swiss real estate company with investment and property management activities as well as general construction, renovation and interior design. Mission Accompany the company...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy, Latest news
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Jun 8, 2023 | Articles, Brand Strategy, Latest news
The 7 strategies of co-branding Co-branding, a powerful growth lever in the digital economy, uses the alliance of several brands/companies with different strategic objectives: 1. Multiply audiences for associated brands – image positioning For H&M, giving...
by marine@spinnakercommunication.ch | Jun 8, 2023 | Articles, Brand Strategy, Latest news
The 8 keys to brand performance In the era of the digital economy, the corporate brand is no longer a detachable element of the company, the brand has become the key resource of the company and its organization No business performance without a brand – Why?...
