by marine@spinnakercommunication.ch | Sep 18, 2023 | Articles, Latest news, SME, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Jul 25, 2023 | Brand Strategy, Branding & Digital, Case studies, SME
Case study Sphere Magazine Brand strategy & digital Voir le siteL Sphere magazine is aimed at the Swiss wealth management community, and includes a French and a German version. The magazine also organizes several conferences and meetings in Geneva and Zurich. ...
by marine@spinnakercommunication.ch | Jun 25, 2023 | Case studies, SME, Sustainability
Case study Allreal Romandie Sustainability Charter Voir le siteL Is a vertically integrated Swiss real estate company with investment and property management activities as well as general construction, renovation and interior design. Mission Accompany the company...
by marine@spinnakercommunication.ch | Jun 23, 2023 | Brand Strategy, Case studies, SME, Sustainability
Case study AvescoRent Brand strategy & sustainability Is a Swiss construction equipment rental company with some 30 branches throughout Switzerland. . Two missions 1 – Our first mission was to simplify communication to make it less complex, while...
