Sofia Gonzalez

Project supported by Swiss House of Brands

As a Paralympic athlete, Sofia’s main concern is to show that difference is not an obstacle and that your only limit is you! Our new Swiss Paralympian is the new rebel of the arena!


Help Sofia Gonzalez create her personal branding and develop her digital identity.



  • Creation of a slogan to position her brand image
  • Complete branding strategy with the construction of a brand discourse, definition of the semantic universe, deployment of keywords for the foundations of digital performance.
  • Construction of a visual identity with an impactful logo
  • Website design & development :

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