Interview by Bilan – Chantal Baer
Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees.
Other articles
How do you calculate the value of a brand?
How do you calculate the value of a brand?
The brand has become the focus of all financial, legal and marketing attention as a 'capitalizer' of future results.
Delors, whether for a sale, a recapitalisation or a bank loan, the value of the brand must be taken into consideration.
The 8 keys to brand performance
The 8 keys to brand performance
In the era of the digital economy, the corporate brand is no longer a detachable element of the company, the brand has become the key resource of the company and its organization
No business performance without brand - Why?
