Interview by Bilan – Chantal Baer
Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees.
Other articles
Positioning, the ABCs of branding
Positioning, the ABCs of branding
We are living in the age of an intimate relationship with the brand, which will henceforth provide individuals with points of reference for their identity.
The brand is the strategic and conceptual concentration of your activity expressed through a universe of meaning that evokes an emotion.
The 8 keys to brand performance
The 8 keys to brand performance
In the era of the digital economy, the corporate brand is no longer a detachable element of the company, the brand has become the key resource of the company and its organization
No business performance without brand - Why?