Interview by Bilan – Chantal Baer
Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees.
Other articles
Positioning, the ABCs of branding
Positioning, the ABCs of branding
We are living in the age of an intimate relationship with the brand, which will henceforth provide individuals with points of reference for their identity.
The brand is the strategic and conceptual concentration of your activity expressed through a universe of meaning that evokes an emotion.
Megatrend of label brands in Switzerland
Megatrend of label brands in Switzerland
Sustainability certifications and labels embody new governance models for companies, society and institutions .
They represent significant added value and are becoming indispensable .