+41227560505 welcome@shbrands.ch


Brand & business strategy

Brand positioning
  • Brand positioning or repositioning

  • The strategic foundation of the brand’s semantic and marketing universe

  • Building or revisiting your brand and business strategy in the digital age

  • Included in our Brand Model and Plan2win process


Business Model
  • Develop business models corresponding to your market segments

  • The basis for your transformational growth

  • The brand allows the coexistence of different business models within the same company

  • Included in our Brand Model and Plan2Win process


Digital transformation
  • Introduce into your brand strategy, the levers for digital growth at the economic/marketing level, at the communication level as well as at the technology level

  • All this in a logic of efficiency and adapted to the speed at which your company can assimilate it

  • Included in our Brand Model and Plan2Win methodology


Data Assessment
  • Digitisation requires the valorisation of your data
  • How to appropriate them for you to use them
  • Included in our Brand Model and Plan2win process


Organizational business
  • The must for family businesses or to unblock a disagreement between partners

  • Research the brand’s founding pact and then drive it into the digital age


Implementation & design


  • All the deployment of your word mark and brand speech (story telling)
  • Complete and international methodology including legal, linguistic and semantic controls
  • Corporate Name: new company or name after a merger or acquisition
  • Label brand: or collective brand, guarantee brand (see brand strategy)
  • Brand structure / brand architecture: allows to reinforce the brand identity by organizing the different brands products, ranges, or services of the company


Web & marketing
  • Websites – Webdesign & production
  • Technical & security management
  • Online Shops
  • Global marketing strategy enriched with all technological and digital solutions
Design & branding
  • Logotypes
  • Business cards & office supports
  • Institutionnal communication (brochures, leaflets,…)
  • Packaging
  • Branding
  • Advertising
  • Photography
  • Videos


Digital technologies
  • Interactive tools
  • Gaming
  • SEO
  • Chatbots & Webchats
  • Social networks
  • Applications
  • Artificial intelligence
Global Communication & visibility
  • Communication strategies
  • Advice & support
  • Storytelling & picturetelling
  • Press relations
  • Launch campaigns
  • Project management


Going international

Understand international values
  • Adaptation of your values to international values
  • Audit of your current communication – communication flow
  • Implementation of an international brand strategy
  • Communication →  define the elements of what is global and what is local
  • Business development →  franchising and brand licensing to expand your market in an agile way
One - Stop - Shop
  • Comprehensive support service to build your brand in Switzerland or / and establish your company in Switzerland
  • From the incorporation of the company, the creation of a Swiss brand to logistics
  • All the necessary expertise, lawyers, governance, communication agency and the availability of our agenda
International visibility
  • International communication and/or implementation strategy

Financial valuation of the brand

Financial evaluation
  • Valuation and evaluation of your brand and its financial value
    See the article – the financial brand
Company staging
  • Enhance my company’s value through the brand to prepare it for sale
    See the article – the financial brand
Integral Annual Report
  • Your digital Annual Report as a real strategic tool

Watch the video here

The brand full trip

– Brand & Business strategy –



The Brand Model followed by Plan2Win – A unique positioning process to build your brand strategy and business strategy
(off and online)


〉WHY ?〈

Without strategic positioning of the brand and your business, your marketing investments benefit your competitors above all



All companies from the smallest to the largest, all new product launches / ranges


MISSION : Vigiswiss – is the first certified network of companies active in data storage and protection in Switzerland. It was created with the mission of preserving universal digital memory.

ACTION : the strategic choice was to develop a guarantee brand, thus positioning the association’s Data Centres as a Swiss quality standard in a country where legislation and the environment are particularly favourable to this type of activity

RESULT :  this strategy has encouraged other companies to meet this quality standard and political institutions have supported this project. The launch of the brand was covered internationally – Switzerland, the world’s data safe

Vigiswiss certification is now a must for Data Centers in Switzerland



MISSION : Syngenta –proposal of a brand strategy that allows this company to position itself on a B2C market while preserving its B2B customers

ACTIONS : As part of the creation of the B2C department, 1st co-branding project with the company Compo in Germany and then Westland in the UK

  • Positioning and brand concept (Brand Model)
  • Naming, brand name development, Admarka has developed around twenty brands for this leading agro-business company
  • Legal screening procedures for the international filing of trademarks

RESULT :  This strategy has enabled Syngenta to position itself in the B2C market and has been repeated with many partners. The B2C department has become a very profitable department for this company.



MISSION : Via Roma – A shoe brand implemented in several cities in Switzerland

Maison Via Roma had called a communication agency to develop an online shop, which did not bring a single customer, a recurrent experience in the retail trade

ACTION : repositioning of the activity, strong and differentiated brand concept allowing the development of digital communication and social networks

RESULT : renewal and rejuvenation of the clientele Internationalization of the online shop , continuous presence on social networks, implementation of creative and recurring online and offline events.

The brand has returned to growth


– Brand Implementation –

Tool : Naming

We have developed hundreds of brand names, slogans, nominal architecture – Here are some exemple :

“What could be the international brand name that expresses the nanotechnology of a Nespresso machine? “


“What could be an emotional brand name for pharmaceuticals that all Swiss people can understand ?”


“What could be an international brand name that expresses both digital generation and design ?”


“What could be a slogan that expresses all the will and strength to surpass yourself as a Paralympic champion ?”

〉My difference is my attitude

Tool : Martech & Marketing strategy

MISSION : Modernize the marketing and communication of this construction-digitalization company

ACTIONS : beyond the repositioning of the brand and a business strategy, we have implemented a global marketing and communication strategy enriched with a digital technology solution allowing the phasing of online work. The solution allows the internal organization of work to be digitized internally and for customers to be able to follow the steps of the work directly by line. Knowing that for a construction company, the work is monitored by all the other stakeholders on a site, such as the owner or all the neighbours along the site. It is therefore a tool for organization, information and visibility

RESULT :  Global marketing strategy enriched with all technological and digital solutions by a multidisciplinary and multigenerational team


– Going international –

〉WHY ?〈

Because there are agile solutions that do not require huge investments


Any company wishing to promote its brand on an international level

MISSION : Inobian Laboratories – a foreign entrepreneur who has been successful in his country wants to create a Swiss brand to internationalize his brand

The Swiss brand being more credible in its field of activity than in its own country


  • Brand positioning and business strategy action, including adaptation to international values/requirements
  • Definition of glocalization – global and local elements of the brand
  • Brand implementation, naming, website, online shop, SEO, social networks
  • Creation of a Swiss company (lawyer), contract management, account opening, governance, etc.
  • Research and constitution of a board including professionals from the pharma branch
  • Logistics assistance, office, lab, HR – with the help of economic promotion and chamber of commerce Provision of our firm’s agenda.

RESULT : The Inobian laboratories are now located in the canton of Vaud and have an international presence


– Financial valuation of the brand –



Company staging – Enhance your brand to better sell your company


〉WHY ?〈

Because your brand can have more value than just your sales performance



For all those who wish to sell their companies, increase their capital or are considering a merger

MISSION : a very well established Vaud fiduciary whose founder is about to retire and wishes to sell his company (difficulty in finding a buyer).

Revalue the brand to give the company increased value and open up other opportunities for buyouts


  •  Communication audit – communication flow
  • Repositioning of the activity / brand and relooking of the site
  • Exploration of unexplored market potential
  • Intellectual Property Valuation – Trademark Registration (which had never been done before)
  • Data Valuation Compliance with regulations

RESULT : This trustee had a clientele mainly composed of lawyers, magistrates and trades related to the practice of law. It was acquired by an international company specialising in digital technologies related to the field of law.

They have acquired a well-established and credible brand, not only a portfolio of customers but the entire local ecosystem, history and know-how linked to this business.

All in proportion, this story is about WhatsApp being bought by Facebook – the bought-in value is not the sales performance but all the intangible and cognitive values grouped under the brand.





+41 22 756 05 05

CP 71 | 1297 Founex

Chantal Baer

Co-Founder at Swiss House of Brands


+41 79 206 68 37

Marine Rébuffat

Co-Founder at Swiss House of Brands


+41 78 667 75 21