+41227560505 welcome@shbrands.ch

services

Brand & business strategy

Brand Model & plan2win
  • Build a brand from scratch
  • Brand positioning
  • Digital transformation

 

Naming
  • Define a verbal brand
  • Linguistic
  • Corporate name
  • Label Brand
  • Co-Branding

 

Family business
  • Family business services
  • Transgenerational
  • Systemic Analysis

Read more

Implementation & design

 

Design & branding
  • Logotypes
  • Business cards & office supports
  • Institutionnal communication (brochures, leaflets,…)
  • Packaging
  • Branding
  • Advertising
  • Photography
  • Videos

 

Web & technologies
  • Websites – Webdesign & production
  • Technical & security management
  • Online Shops
  • Intranet
  • Interactive tools
  • Gaming
  • SEO
  • Chatbots & Webchats
  • Social Media
  • Apps
  • Artificial Intelligence 
Global Communication & visibility
  • Communication strategy
  • Press relations
  • Launching campaigns
  • Project management

 

Financial Brand

Financial evaluation
  • 3 brand values
  • My brand’s value
Company staging
  • Brand assessment and sell
Integral Annual Report
  • Your digital Annual Report as a real strategic tool

Watch the video here

Going international

One - Stop - Shop
  • Establishing your company in Switzerland
  • Extending abroad and worldwide
  • Establishment : offices, logistic, Human Ressources, financial & business strategy

our full brand & business trip according to your organization

START UP

From birth to sell, the travel of your brand

An integrated process which will empower your brand & business plan

PHASE 1

How to build my brand from scratch

Objective : building my business

Tool : Brand Model & Plan2win

A unique process all in one for your brand & business/communication strategy.

Building your brand from scratch means thinking all the essence of a business in terms of universal meaning, brand positioning, story telling (tagline, slogan) to create a differentiated and memorable identity and increase your market opportunities introducing transformational growth. Workshop and delivery of a document with your full brand & business strategy.

PHASE N°2

how to communicate my brand

Objective : Design my brand

Tool : Visual & digital identity

Name my business – national & international naming process including legal checks (IP) linguistic & semantic checks.

Design my brand – logo,  graphic charter, etc.

Digital communication – web design, application, shop online, SEO, social network..

Brand Management & community management.

PHASE N°3

HOW to go global with my brand

Objective : extending abroad & wolrdwide

Tool : defining your glocalization and business models

Going global with your brand means putting into place a strategy of international brand management. Building your brand & business glocalization (defining local and global elements). It is also the strategic choice of different business models such as for the most agile, franchising and brand licensing.

PHASE N°4

what is the value of my brand

Objective : brand assessment and sell

Tool : Company staging

Brand evaluation according to the criteria of the 21th century.

The 3 steps of brand Evaluation for a consistent brand Valuation.

The justified value – the rational value – the potential value.

Company staging – How to enhance the value of your business into relooking your brand (IP, marketing ,communication) – it can make the difference on your wallet by 30% (Middle sized companies).

Mid-sized company

Transformational growth of your brand – brand repositioning and business boost

Sell your business for more

PHASE 1

how to innovate and boost my business

Objective : increase sustainable growth

Tool : Brand Model & Plan2win

A unique process all in one for your brand and business strategy – efficient and quick.

Working the company around the brand means rethinking all the essence of a business in terms of universal meaning, brand positioning business development through new market segments and business models including introduction of digital  growth drivers.

Workshop with decision maker of the company and delivery of a document with your full new brand & business strategy.

PHASE N°2

how to communicate my new strategy

Objective : relooking of my brand design

Tool : rework communication

Naming – story telling, brand architecture, naming structure of new products/services, alignment of IP..

Design my brand – relooking of logo,  graphic charter, etc.

Digital communication – web design, application, shop online, SEO, social network..

Brand Management & community management.

PHASE N°3

how to go global with my brand

Objective : extending abroad and worldwide

Tool : defining your glocalization and business models

 

Going global with your brand means putting into place a strategy of international brand management. Building your brand & business glocalization ( defining local and global elements). It is also the strategic choice of different business models such as for the most agile, franchising and brand licensing.

PHASE N°4

what is the value of my brand

Objective : brand assessment and sell

Tool : Company staging

 

Brand evaluation according to the criteria of the 21th century.

The 3 steps of brand Evaluation for a consistent brand Valuation.

The justified value – the rational value – the potential value.

Company staging – How to enhance the value of your business into relooking your brand (IP, marketing ,communication) – it can make the difference on your wallet by 30% (Middle sized companies).

Integral annual report : Is not just a digitalized version of the latter but a real strategic tool – interactive pillar of your global and sustainable communication (exit the yearly tons of paper – welcome to an online interesting annual report) Watch the video here

MULTINATIONAL COMPANY

Specific expertise or confidential concepts that might not go through your ususal agency.

NAME A NEW PRODUCT

translate new concept within a marketing language

We are used to working with R&D departments to translate “sensitive” innovations into marketing language :

  • Develop the best brand/business strategy for an innovation (multiple brands for multiple markets, a warranty brand for a new generation of equipment, etc.).
  • Naming et brand positioning – recognized expertise in international brand name development with the largest naming network worlwide, including legal process, linguistic and semantic checks.

DIGITAL TRANFORMATIONAL

the tea strategy

 

Faced with these challenges, in order to move quickly from intention to action, your success depends on paradoxical leadership and the Tea Strategy.

Infusion strategy supported by the Brand Model –  Introduce digital transformation around the implementation of a new product / service with an inside task force.

 

see Brand Model in our index

Brand alignment after a merger 

or acquisition

The first step for a sustainable success – aligning a new common vision around the brand and its positioning.

The Brand Model  – working the company around the brand means thinking or rethinking all the essence of a business in terms of universal meaning, brand positioning, brand speech, story telling, reorganization of brand portfolio / architecture / structure.

CO-BRANDING

Allows you to quickly win a new market

Improves the image or changes the image of a product/brand.

Which brand can create the perfect win2win to achieve your goals quickly.

BRAND PORTFOLIO ORGANIZATION

market-to-industry

Organisation or reorganization of the brand portfolio from a market-to-industry perspective.

Reduce complexity with a nominal structure

CHAOS ORGANIZATION

Organizing the chaos of product/services/ companies/ brand  with the elaboration of a matrix nominal structure.

Brand architecture.

Family owned business

Keep the course of success through generations with the transgenerational brand

 

TRANSGENERATIONAL OF THE BRAND

Transgenerational diagnostics for family businesses followed by brand repositioning and digital transformation

A transgenerational diagnosis is indicated when a family business is no longer growing despite a strategy that seems relevant or when its shareholders or management can no longer function together.

PHASE N°1

with asma hovagemyan – systemic organization coaching

Analysis to understand the history and functioning of the family over several generations.

Understanding of company dynamics and family blockage.

Beyond the people (shareholders and/or managers) find the founding pact of the brand.

 

PHASE N°2

with Chantal Baer – brand & business development expert

The family owned business is now ready to work on an aligned vision for future developments.

Process of the Brand Model followed by the Plan2win.

A unique process all in one for your brand and business strategy including digital growth drivers.

From the founding pact of the brand to its updated positioning including transformational growth.

Workshop with decision maker of the company and delivery of a document with your full new brand & business strategy.

PHASE N°3

how to go global with my brand

Objective : extending aborad and wolrdwide

Tool : defining your glocalization and business models

 

Going global with your brand means putting into place a strategy of international brand management. Building your brand & business glocalization (defining local and global elements).

It is also the strategic choice of different business models such as for the most agile, franchising and brand licensing.

PHASE N°4

what is the value of my brand

Objective : brand assessment and sell

Tool : Company staging

 

Brand evaluation according to the criteria of the 21 th century.

The 3 steps of brand Evaluation for a consistent brand Valuation.

The justified value – the rational value – the potential value.

Company staging – How to enhance the value of your business into relooking your brand (IP, marketing ,communication) – it can make the difference on your wallet by 30% (Middle sized companies).

Integral annual report : Is not just a digitalized version of the latter but a real strategic tool – interactive pillar of your global and sustainable communication (exit the yearly tons of paper – welcome to an online interesting annual report) Watch the video here

PERSONAL BRANDING

Building your brand and business – athletes & artists

From your personality to building your «corporate» brand  – for athletes and artists

We support you to build your corporate brand and business opportunities for today and tomorrow

PHASE 1

HOW TO BUILD MY BRAND

Objective : your brand strategy

Tool : the 10 rules of Personnal Branding

Build and position your brand, translate your values and message into a coherent brand speech.

Implementing your areas of influence and your data.

This step is also an opportunity for comprehensive training on your communication and in particular with the media.

PHASE N°2

how to design my brand strategy

Objective : relooking of my brand design

Tool : rework communication

Naming – story telling, brand architecture, naming structure of new products/services, alignment of IP.

Design my brand – relooking of logo,  graphic charter, etc.

Digital communication – web design, application, shop online, SEO, social network..

Brand Management & community management.

PHASE N°3

personal manager

For the personal branding of athletes we also have a reliable partner specialized in contracts, taxation and management of athletes.

GOING INTERNATIONAL WITH A SWISS BRAND

One stop shop to create your Swiss Brand & conquer the world
Company incorporation

Internationaliser votre marque, c’est mettre en place une stratégie internationale de la gestion de marque en travaillant tous les aspects  de votre «glocalisation», soit les éléments de ce qui est global et les éléments de ce qui est local au niveau de votre marque  et /ou de votre Business. Le développement privilégié à l’international , franchising et licence de marque – comment élargir votre marché de manière agile

Pour les entreprises qui souhaitent s’installer en Suisse

Le one stop shop  – un guichet unique couvrant tous vos besoins pour internationaliser votre marque depuis la suisse

En intégrant toutes les expertises nécessaires au succès de vos affaires.

  • Un unique interlocuteur pour le déploiement global de vos affaires – gain de temps et neutralité dans les choix proposés
  • Construire la marque et sa notoriété à l’international ( off line et online) voir index Brand model et Plan2 win
  • Développement des affaires (franchise, licence de marque ou autre)
  • Accès à notre network national et international
  • Cabinet d’avocat couvrant toutes les expertises du droit nécessaires
  • Spécialiste de la gouvernance d’entreprise et de la fiscalité
  • Ambassadeur d’affaires pour les contacts avec les institution étatiques et politiques
  • Mise en place d’une logistique locale, recherche bureau, constitution d’un Conseil d’administration , etc.

PHASE 1

how to innovate and boost my business

Objective : increase sustainable growth

Tool : Brand Model & Plan2win

A unique process all in one for your brand and business strategy – efficient and quick.

Working the company around the brand means rethinking all the essence of a business in terms of universal meaning, brand positioning business development through new market segments and business models including introduction of digital  growth drivers.

Workshop with decision maker of the company and delivery of a document with your full new brand & business strategy.

PHASE N°2

how to communicate my new strategy

Objective : relooking of my brand design

Tool : rework communication

Naming – story telling, brand architecture, naming structure of new products/services, alignment of IP.

Design my brand – relooking of logo,  graphic charter, etc.

Digital communication – web design, application, shop online, SEO, social network..

Brand Management & community management.

PHASE N°3

what is the value of my brand

Objective : brand assessment and sell

Tool : Company staging

Brand evaluation according to the criteria of the 21th century.

The 3 steps of brand Evaluation for a consistent brand Valuation.

The justified value – the rational value – the potential value.

Company staging – How to enhance the value of your business into relooking your brand (IP, marketing ,communication) – it can make the difference on your wallet by 30% (Middle sized companies).

Integral annual report : Is not just a digitalized version of the latter but a real strategic tool – interactive pillar of your global and sustainable communication (exit the yearly tons of paper – welcome to an online interesting annual report) Watch the video here

contact

General

welcome@shbrands.ch 

+41 22 756 05 05

CP 71 | 1297 Founex

Chantal Baer

Co-Founder at Swiss House of Brands

c.baer@shbrands.ch

+41 79 206 68 37

Marine Rébuffat

Co-Founder at Swiss House of Brands

m.rebuffat@shbrands.ch

+41 78 667 75 21