Interview with Chantal Baer by Sophie Proust

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The marketing practice of co-branding

An ice cream with the name of a streaming platform, a small city car with the sweet name of Gucci generally more worn by ready-to-wear and fashion accessories than car sheet metal, itʹs co-branding, that is to say the association of 2 brands for the benefit of each...but not only." RTS.CH (broadcast of January 4, 2021)