Interview by Bilan – Chantal Baer
Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees.
Other articles
How do you calculate the value of a brand?
How do you calculate the value of a brand?
The brand has become the focus of all financial, legal and marketing attention as a 'capitalizer' of future results.
Delors, whether for a sale, a recapitalisation or a bank loan, the value of the brand must be taken into consideration.
The 5 advantages of agency naming
The 5 advantages of agency naming
With over 10,000 brand names registered worldwide every day, developing a brand name requires a methodology that goes beyond providing a list of names or brainstorming.
